Much like coffee, cashmere or wine, the quality of cotton varies greatly. Thanks to ideal growing conditions, extra-long staple length and hand harvesting, Peruvian pima cotton is the world’s finest, prized for its exceptional durability, softness and brilliant luster.
The contrast of the white, fluffy Cotton bolls against the background of the arid coast has formed part of the Peruvian landscape for over 5000 years. Peru has a millennial tradition of growing and perfecting Cotton, which goes back to the pre-Inca cultures. Peruvian Pima Cotton (gossypium barbadense) is today considered to be one of the softest and finest Cottons in existence. This precious commodity is grown on the fertile soil of the Piura and Chira valleys in northern Peru.
The fiber’s extraordinary length and fineness, is what makes Peruvian Pima Cotton softer, smoother and stronger than other Cotton fibers. It is carefully handpicked in order to avoid the impurities that industrial harvesting leaves and foregoes the use of defoliant agents.
Clothes define people. A person's clothing is an essential key to his or her culture, class, personality, or even religion. Misericordia recognizes the importance of understanding clothing sociologically, historically, and artistically.
At Misericordia, we don’t forget that Cotton is a political material with dramatic slaves stories all around the world during history. Remember what Malcolm X said : « It's got to be the ballot or the bullet. The ballot or the bullet. If you're afraid to use an expression like that, you should get back in the cotton patch, you should get back in the alley. »
And Jimi Hendrix said : « I wish they'd had electric guitars in cotton fields back in the good old days. A whole lot of things would've been straightened out. »
At Misericordia, we create timeless knitwear for Women and Men who seek quality, strive for perfection and never settle. Fusing tradition, culture, and modernity each piece has a modern yet relaxed style. To create a sustainable luxury product, you have to start at the source. Here is our story.
Peruvians have been wearing knits made of alpaca fiber for centuries. Ancient Incas referred to alpacas as the ‘Fiber of the Gods’ because of the luxuriously soft and durable fibre they produce.
Alpacas are the most plentiful of the four South American camelids. With over 3.5 million animals in Peru (about 80% of the world’s total), they provide income for thousands of Andean families. The fiber is known for outstanding thermal insulation, wrinkle resistance, low pilling, high water absorption and a remarkable softness.
During the 1st World War, Alpaca was rediscovered by some unknown person who caused the creation of suits of Alpaca to be worn by aviators under their leather garments. These airmen blessed the warmth of Alpaca.
With the end of World War II, efforts were made to vertically integrate the Peruvian alpaca industry. The first successful company to do this was Michell. Founded by an Englishman, Frank Michell, the company imported its first equipment in November of 1946, and by June of 1947 was putting together Peru's first alpaca textile mill. Today, Misericordia is buying his alpaca to the Michell Group in Peru.
Unlike clothing of the previous century, knitted goods began to emerge, post war. Previously, knitted clothing was made by hand, now machines knitted for us, and the growth of a knitwear industry began. During the 70’s, as a natural textile, alpaca was relegated to the homespun natural hippie culture, or brought home from back-packing trips to South America.
But now, Misericordia is working to spread their soft secret to the high-fashion world. The magic of Misericordia lies in the combination of our design and Peru’s extraordinary fibers and textile craftmenship. Misericordia’s knitwear is produced in our own knitting factory in San Miguel District, in Lima - Peru. We believe that in today’s world of fast fashion and mass consumption, people are looking for authentic products with a soul. When buying Misericordia, you are sure to get longlasting, sustainable products with an extraordinary story.
Excellent natural fibers play a key role and are the starting point of each Misericordia’s design. This is why Misericordia chooses to offer pure styles available in a wide colour palette of bright and soft colours. Aurelyen, our designer take into account the fashion trends but at the same time, we make sure that each Misericordia’s product is timeless and longlasting. A lot of attention has been paid for the perfect fitting form and discrete refined details.
Misericordia’s knitting plant is fully integrated. This assures us to be in complete control of the production process and the quality of the garments. Although the knitting process itself has been industrialized, the production process is labour intensive and still requires a lot of manual operations. A lot of attention is been paid to the linking and finishing processes. Misericordia brings you quality, style and sustainability in every stitch for a deeper lasting luxury. Making a difference is what this is about.