Red letter embroidered souvenir jacket in polyester
As with many clothing designs, the souvenir jacket is one garment that has evolved past its cultural origins and integrated itself into popular culture. The distinctive embroidered style was originally created for American GIs to bring home after the post-war occupation of Japan as literal souvenirs, hence the garment’s name. Since then, the jackets have been seen countless times in films, on fashion runways and it continues to serve as a symbolic representation of rebellion to this day.
Other than the embroidered designs themselves, this style of jacket is defined by its cut, which is similar to a classic American baseball jacket. The style was adopted by the working class youth, and it became a symbol of rebellion in post-war Japan. To the greater society, the jacket carried quite negative connotations – namely as a symbol of gang ties and juvenile delinquency.
Misericordia has released their own variations on the timeless style with a latino American twist. The original spirit of the piece was all about messaging and customization, so the ideal jacket should say something about its wearer.
Paraguas is one of our key piece this collection, with Misericordia's symbol in front: « Manos, Espíritu y Corazón », which represents how our peruvian team works, with their hands, spirit and heart.
The embroidery in the back says everything : "No soy Inocente" I'm not innocent.
Innocence is the quality of having no experience or knowledge of the more complex or unpleasant aspects of life. Such innocence is taken as the promise of a renewal of the world.
“I don't want to repeat my innocence. I want the pleasure of losing it again.” wrote F. Scott Fitzgerald
More than a brand, Misericordia is primarily a project to conduct local and social work in Peru.
It was after a trip to Peru in 2003, Aurelyen decided to start this adventure that today employs people from different backgrounds from the region of Lima.
Born in Seine-Saint-Denis, from an early age his world leads to an interest in art. A real way of communication for him, Aurelyen enters the Fine Arts College where he perfected his artistic sense before traveling around the world. His various travels leads him to Peru, where he created his brand and lives now.
Today, Misericordia is for him a platform to impose new values related to the act of modern consumption and give rise to the term consum-actors.
In the slums of Lima, Peru's capital, Aurelyen encounter a small team of seamstresses with whom he makes a bet: to built a local project that combines artistic creation and social commitment. The first collection Misericordia will be presented in 2003 at the Salon Tranoï, where she will have great success before being distributed in stores like Colette - Paris and open his own shop at 9 rue de Charonne 75011 Paris.