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SS12 – Amazonia

One year after their wild shooting through the Pacific dunes, Aurelyen the designer of Misericordia and his partner the artist Camilo Echeverri, meet for a new artistic collaboration in the heart of the Colombian Amazonia.
Camilo Echeverri is a Colombian photographer who regularly shoots for major Fashion houses and international publications such as Levi’s, Wrangler or Cosmopolitan. He is also recognized across the frontiers for his personal photographic work around the woman, one of his themes of predilection.
Aurelyen deeply loves the work of Camilo and the latter understands Misericordia project, which combines social commitment and artistic creation. This is almost eyes closed that the designer proposed his friend to shoot this Spring-Summer 2012 campaign, without him giving specific advertising guidelines.
The common desire of the two accomplices is naturally reflected in the photo series: the desire of rare beauty, freedom, sensuality, not to mention the desire of adventure beyond the borders …

Fragile in appearance in her vintage pink dress, the Misericordia woman turns out to be, over the pictures, sensual and spiritual. She is actually confident and ready to take part to the adventure, either in the vast wilderness of the Amazonia or on the streets of megalopolis from Lima to Paris!

The Spring-Summer 2012 can be found on our online store and in a selection of over 120 prestigious shops worldwide.

Projet, artistique, création, mode, Misericordia, campagne, visuels, aventure, sweat, Printemps, Eté, 2012,

Mode, Pérou, Paris, Lima, Aurelyen, Misericordia, Camilo Echeverri, shooting Amazonie,

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